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DREAM is the new #BeAnartist campaign showing the 2022 Fall-Winter collection. An exercise in magical realism shot alongside the photographer Michal Pudelka and inspired by the work of Guy Bourdin and his search to transcend reality.
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DREAM is full of strength. It recreates fantastic and pictorial universes that explore the thin line between uniformity and individuality with a healthy dose of irony and exaggeration.
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The photographer Michal Pudelka covers the female world in a surreal, almost dreamlike atmosphere. He takes his time to set the scenes, design the clothes and invent whimsical stories based on what he sees, lives and loves.
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Contorted bodies in settings tinted with surrealist elements and bright colors in a campaign full of photos that call you to dream.
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Classic photos in surrealist backdrops, loaded with mystery and sensuality without losing sight of the color that defines us so.
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