Located at Passeig de Gràcia 44, this temporary concept store celebrates the creative spirit of Barcelona through a space inspired by the city’s art, Mediterranean lifestyle, and cultural identity.

Open from June to December 2026, the pop-up brings together all the brands from the group — Etnia Barcelona, Lool, Pellicer, and a curated selection of limited editions — creating a unique destination to discover the full universe of the Brand.